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Search Engine Optimization
Foundational SEO is included in ALL Website Design Packages
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What is Search Engine Optimization?
Every day, millions of people enter "keywords" into Google for various things they are looking for and Google responds by displaying a number of websites that are relevant to the keywords they have entered in their search. The process of optimizing your website so that Google ranks you higher and your website shows up as an option when people are searching for keywords, is known as Search Engine Optimization. Higher rankings on Google means that there is a potential that more people will find your website when looking for similar products and/or services by using the Google search box. However, competing for high rankings on Google means that your are competing with millions of business owners world wide.
SEO Strategies for Small Businesses
One way that small business owners can work to make their SEO efforts more effective, is to target a particular area, city or region which reduces the number of business owners you are competing with. Another way is to focus your SEO efforts on a niche market within your business, which again reduces the competition. Once you have drawn prospective customers to your website for your niche market, you can offer them the full scope of what you have to offer.
How does SEO work?
I like to think of the art of SEO as the art of talking to Google robots, or "spiders", that crawl the front and back-end of your website and report back to Google for your ranking to be calculated. Google measures your website in literally hundreds of ways to calculate your rankings for regional, national and world wide searches. Below are just some of the things Google measures on your website.
Other Effective Ways to Promote Your Small Business Online
Promoting your business online affects your SEO because Google tracks and measures your activity on social platforms when calculating your ranking. One of the most effective ways to promote your small business online is to work to establish and maintain an online community of people that value your product and/or services and have agreed to allow you to promote to them. Your fans, followers and happy customers can then spread the word about your business to their friends and contacts and your scope of influence gradually increases. Emails given to you by permission are like "gold" these days and any way you invite people to give you their emails is a valuable resource. Below are a few more ways you might work to create an online community to draw new customers to your business.
Every day, millions of people enter "keywords" into Google for various things they are looking for and Google responds by displaying a number of websites that are relevant to the keywords they have entered in their search. The process of optimizing your website so that Google ranks you higher and your website shows up as an option when people are searching for keywords, is known as Search Engine Optimization. Higher rankings on Google means that there is a potential that more people will find your website when looking for similar products and/or services by using the Google search box. However, competing for high rankings on Google means that your are competing with millions of business owners world wide.
SEO Strategies for Small Businesses
One way that small business owners can work to make their SEO efforts more effective, is to target a particular area, city or region which reduces the number of business owners you are competing with. Another way is to focus your SEO efforts on a niche market within your business, which again reduces the competition. Once you have drawn prospective customers to your website for your niche market, you can offer them the full scope of what you have to offer.
How does SEO work?
I like to think of the art of SEO as the art of talking to Google robots, or "spiders", that crawl the front and back-end of your website and report back to Google for your ranking to be calculated. Google measures your website in literally hundreds of ways to calculate your rankings for regional, national and world wide searches. Below are just some of the things Google measures on your website.
- Keywords and meta tags on both the front-end and back-end of your website
- Alt tags used on images on your website
- Optimization of your website on mobile devices and tablets
- Links on your website and links linking back to your website from other websites
- Frequent changes and/or updates to your website content
- Blog activity on your website
- Links to social platforms on your website and activity on those platforms
- Amount of traffic on your website
- Keywords that were used in the Google search bar that led to someone visiting your website
Other Effective Ways to Promote Your Small Business Online
Promoting your business online affects your SEO because Google tracks and measures your activity on social platforms when calculating your ranking. One of the most effective ways to promote your small business online is to work to establish and maintain an online community of people that value your product and/or services and have agreed to allow you to promote to them. Your fans, followers and happy customers can then spread the word about your business to their friends and contacts and your scope of influence gradually increases. Emails given to you by permission are like "gold" these days and any way you invite people to give you their emails is a valuable resource. Below are a few more ways you might work to create an online community to draw new customers to your business.
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SEO is about the art of communicating with robots who report back to Google.
MARKETING is about communicating with and influencing people!
Wonderfully Cheap Websites
can help you with marketing your small business!